This chocolate is definitely a curiosity. You may be asking yourself, what exactly is ruby chocolate? It is a type of chocolate that owes its pink color to a different processing of the cocoa beans and contrary to popular belief it is not made from a new kind of cocoa tree. It naturally has a slightly fruity taste profile with a subtle cocoa flavor as well as a creamy texture. No artificial colorants are added. Ruby chocolate accompanied by a deep dark chocolate taste may bring to mind eating chocolate covered strawberries. Added pistachios apport a satisfying crunch as well as a rich nutty taste.